The Mass Media

The Mass Media - V. Telecision in American society a....

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The Mass Media I. The mass media include radio, commercial television, cable television, newspapers, magazines, sound recordings, and the computer a. Defining characteristic is that each involves a single source that produces messages for a mass of individuals. b. 99% of American homes have TV c. Lens through which we see reality II. Origins of mass media a. 2 nd century Rome—Acta diurnal were hand lettered bulletins. Sometimes copied 1000 or so. b. Guttenberg revolution 1456. Movable type. Bible. By 1500 one press in every major city in Europe III. The press in American Society a. 1638 Cambridge press-adjunct of Harvard, first American college. Bay Psalm Book (1640) b. New-England Courant first newspaper approx 1720. James Franklin c. William Randolph Hearst—first chain of newspapers. IV. Radio in American Society a. Gugleelmo Marconi 1901 b. 1912 first radio licensing law c. Koka in Pittsburgh 1920 first program, a church service d. 1920s and 1930s radio stations linked—William Paley (CBS) first network
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Unformatted text preview: V. Telecision in American society a. Vladamir Zworykin, Russian Émigré in 1928 photoelectric tube for RCA b. First television set at 1939 world’s fair c. First TV stations NBC and CBS in New York in 1941 VI. Who controls the mass media? VII. Mass Media and the confetti Generation a. William Donnely: 5 characteristics of the confetti generation i. Quantity ii. Speed iii. Weightlessness of images iv. Remoteness v. Choice VIII. How to read the newspaper a. What is the political ideology of the newspaper? b. How would a sociologist analyze a news story? c. Who are the experts being cited? d. Are generalizations being made? e. Are structural considerations taken into account or is the individual seen as the root of the problem? f. What questions have not been asked? The most important variable to understanding and predicting someone is their social class....
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This note was uploaded on 04/29/2009 for the course SOCI 101 taught by Professor Rosenblaum during the Spring '08 term at George Mason.

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The Mass Media - V. Telecision in American society a....

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