{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

extraquestions - is a practice used by retailers whereby...

Info icon This preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
_____ is a practice used by retailers whereby they stock-up on a product at  a low deal or off-invoice price and resell it to consumers at higher prices  when a promotional period has ended. Personal selling most notably differs from the other forms of promotional  communication due to: communications techniques that can be integrated into a marketing  communications strategy  the opportunity for direct and immediate feedback  a symbiotic relationship  a standardized message  all of the above  Which of the following statements about the reach and frequency of  consumer magazines is true? Popular consumer magazines have broad reach and frequency.  While a high percentage of adults in the U.S. read one or more magazines, the  percentage reading any individual publication is quite low.  Using multiple ads in the same issue of a magazine is a viable way of increasing  the reach of the publication.  Advertisers seeking broad reach through the use of magazines cannot  accomplish this goal by making media buys in a number of different publications.  All of the above statements about the reach and frequency of consumer  magazines are true. A company wishing to advertise to a very specific target market with a  message designed to aid comprehension of the product benefits offered  should use: transit advertising  billboards  rolling boards  aerial advertising  none of the above Seasonal products such as Mother's Day cards and Valentine candy would  best make use of which scheduling alternative?
Image of page 1

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern