Study guide for week 10 and 11

Study guide for week 10 and 11 - Source Smith and...

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Psy 121 Exam 3 Terms Weeks 10 and 11 Source Term Page(s) Smith and Mackie (2000) -Attitude -Persuasion -Functions of attitudes (object appraisal function, instrumental function, and social identity function) -The building blocks of attitudes -Ambivalent attitudes -Psychological processes behind avoiding/resolving inconsistencies -Rational messages -Emotional appeals -Superficial processing -Systematic processing -Persuasion heuristics -Peripheral route to persuasion -Mere exposure effect -Systematic processing of persuasive communications -Processing message content -Elaboration -How motivation influences systematic processing -Capacity factors that influence systematic processing -Feeling good but not always thinking straight -The role of fear in attitude change -Defending attitudes: Resisting persuasion -Attitudes guide behavior without much thought -Theory of reasoned action -When do attitudes influence action? -Perceptions of personal control
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This note was uploaded on 04/30/2009 for the course PSYC 121 taught by Professor Moskowitz during the Spring '09 term at Lehigh University .

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Study guide for week 10 and 11 - Source Smith and...

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