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http://wps.aw.com/wps/media/objects/70/72162/TB-Chapter3.doc Chapter 1 Test Bank 1. E-commerce can be defined as: a) the use of the Internet and the Web to transact business b) the digital enablement of transactions and processes within a firm c) digitally enabled commercial transactions between and among organizations and individuals d) both (a) and (c) Answer: (d) (see pages 6-7) 2. T/F: Price transparency refers to the ability of consumers to discover the actual costs merchants pay for products. 3. The following are all unique features of e-commerce technology: 4. The ubiquitous nature of e-commerce reduces: 5. E-commerce technologies have changed the traditional tradeoff between the richness and reach of a marketing message. Prior to the development of the Web: 6. T/F: The total amount of B2C e-commerce revenues in 2001 is less than that spent on B2B e-commerce. Answer: True: (see page 6) 7. T/F In 2006, the total amount of B2C e-commerce revenues is expected to be greater than the total amount of B2B e-commerce revenues. Answer: False (see page 6)
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8. B2C e-commerce involves: a) businesses selling to businesses over the Web b) businesses selling to consumers over the Web c) consumers selling to consumers over the Web d) all of the above Answer: (b) (see page 13) 9. Which of the following cannot be considered a precursor to e-commerce? 10. The E-commerce I era can be said to have begun in: 11. Which of the following may limit the growth of B2C e-commerce?
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