Unformatted text preview: 4 main views of the decision maker 1. Consistency seeker: People want uniformity or regularity in decision making. 2. Naïve scientist: People approach decision making as a data analyst. 3. Cognitive miser: People want to minimize time or effort put into decision making. 4. Motivated tactician: People use various strategies like goals, motives and needs when approaching decision making....
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- Fall '08
- Decision Making, analyst, Flipism