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Unformatted text preview: i. Tries to integrate perspectives of many areas: 1. Economics = Mathematical models of decision making. 2. Psychology = Decision making based on human capabilities and constraints. 3. Neuroscience = Operation of neural systems in decision making. 4. “Neuroeconomics” b. Brain areas involved in decision making (see Sanfey) i. Striatum and Basal Ganglia (BG) = Rewards and punishments (dopamine receptors) ii. Medial Prefontal Cortex (MPFC) = Planning, prediction and expectations c. Bias “Blind Spot” (Pronin) i. Blind spot in eye is place where optic nerve goes to brain ii. Implication for decision biases 1. Analogy: You also don’t notice or see your own decision biases Thus, 2. You are unaware of possible biases – you don’t see a problem 3. You don’t try to correct for any biases – if there’s no problem why do anything...
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This note was uploaded on 05/04/2009 for the course PSYC 065 taught by Professor Sanna during the Fall '08 term at UNC.
- Fall '08