Consumer_Perceptions__09 - Consumer Perceptions of Food...

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Consumer Perceptions of Food Consumer Perceptions of Food Safety Issues Safety Issues
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U.S. Grocery Shopper Trends, 2008
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2008 FMI Consumer Survey 2008 FMI Consumer Survey Online survey ~1,017 respondents Age 15 or older Responsibility for grocery shopping Shopped for groceries within the last two weeks
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Consumer Confidence Rebounds; but Still Cautious
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FMI, 2008
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FMI, 2008
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FMI, 2008
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FMI, 2008
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Importance of Survey Importance of Survey Question Design Question Design Closed-ended questions: I’m going to read a list of food items that may or may not constitute a health hazard. For each one, please tell me if you believe it is a serious health hazard, somewhat of a hazard, or not a hazard at all.
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Importance of Survey Importance of Survey Question Design Question Design Reasons for Discrepancies: The two different questions ask survey respondents to evaluate different sets of circumstances or contents. Respondents defined the population-at-risk differently.
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Reasons for Differences in the Reasons for Differences in the Perceptions of Food Safety Risks Perceptions of Food Safety Risks Scientists define risks in quantitative terms Focus on statistical probabilities of illness, injury or death. Estimate probability & severity affecting whole populations rather than individuals
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Differences in Risk Perception Growing disconnect between how consumers and scientists interpret risk…
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This note was uploaded on 05/04/2009 for the course FD SC 150 taught by Professor Gravani&miller during the Spring '07 term at Cornell University (Engineering School).

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Consumer_Perceptions__09 - Consumer Perceptions of Food...

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