11, 15, 16, 17, (maybe) 18
Chapter 11: Managing Choice and Innovation
of the late 1900s and early 2000s is rapidly being transformed into the
High-level knowledge work is outsourced to less-developed countries, companies are evolving to the next level,
generate economic value from creativity, imagination, and innovation.
Organizations that change successfully are both profitable and admired
the adoption of a new idea or behavior by an organization
Companies cannot rely on efficiency on operations anymore,
innovation is necessary to survive.
a change in the organization’s product or service outputs.
Product and service innovation is
the primary way in which organizations adapt to changes in markets, technology, and competition.
allows online filing of tax returns, by the U.S. Internal Revenue Service (IRS), a new service
Related to changes in the technology of organization
a change that pertains to the organization’s production process—how it does work
Make the production of a product or service more efficient
Innovative Strategies for New Products and Technologies
designing the organization to encourage creativity and the initiation of new ideas; ideas are born.
essential first step in innovation, generation of novel ideas that might meet perceived needs
or offer opportunities for the organization
originality, open-mindedness, curiosity, focused approach to problem solving,
persistence, a relaxed and playful attitude, and receptivity to new ideas.
Managers are responsible for creating a work environment that allows creativity to flourish
an in-house program that provides a safe harbor where ideas from employees
throughout the organization can be developed without interference form company bureaucracy or
Employee with a good idea has specific place to go to develop it
creating conditions and systems to facilitate internal and external coordination and knowledge
Marketing has a good understanding of customer needs
Technical specialists are aware of recent technological developments and make effective use of
Members from key departments—research, manufacturing, marketing—cooperate in the
development of the new product
Horizontal linkage model:
an approach to product change that emphasizes shared development
of innovations among several departments
Research, manufacturing, and sales and marketing departments within in an
organization must simultaneously contribute to new products and technologies
Parallel Approach, simultaneous linkage:
sprinting to market with new market requirement, e.g.:
basketball team that passes the ball to each other as they move down the court
a multifunctional tem that is provided with high levels of resources and