Fig1_3_MktgOrg

Fig1_3_MktgOrg - Figure 1-3 Please note the following(1...

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Typical Structure of a Marketing Organization VP Marketing Sales Manager Advertising Manager Online Manager Channel Manager Product Managers Market Research Manager Customer Service Manager Web Developers Web Sales Search Optimizers Weblog Support Online Support Web Designers Advergame Specialists VP Finance VP Engineering VP Production VP Administration CEO
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Unformatted text preview: Figure 1-3 Please note the following: (1) Only one marketing department has been used for the third level of this chart, (2) Te actual positions in an organization could be considerably diFer-ent with diFerent position titles, and (3) Tis chart is only shown to provide an example — not the example....
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This note was uploaded on 05/04/2009 for the course BUAD 307 taught by Professor Morristowns during the Fall '07 term at USC.

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