4-21 - COM 225 4-21-09 Online Communication Online Empathy...

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COM 225 4-21-09 Online Communication Online Empathy Deficits Empathy is putting yourself in someone else’s shoes and seeing the situation the way they do People communicating online experience dramatic empathy deficits, similar people with bran-injuries that affect emotion perception Why? Brain Explanations The orbitofrontal cortex tracks feedback and also controls empathy Feedback is the ability to track recipient’s responses. Face-to-face you can look at expressions. On the phone you have to really listen to voice cues. Online you have no cues unless you are using video. When feedback is removed, our ability to feel empathy and modulate our behaviors is also affected Outcomes of Empathy Deficits This can result in frequent “flaming”: inappropriate and offensive messages Expect that people will express themselves online in ways that they never wuld when interacting in person Facebook Created in 2004 Now has more than 21 million members, is used on more than 2,000 college
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4-21 - COM 225 4-21-09 Online Communication Online Empathy...

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