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First Lecture-1-13 - Influence Persuasion Brainwashing...

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Lecture 1: 1-12-09 General Education : An Approach without a Specified Curriculum Logic of Presentation 1. Principled Thought: known data, usually objective, taken for granted 2. Deliberation: goes into the contemporarily unknown, answers aren’t clear, more subjective General Education typically has a deliberation logic of presentation Subject Matter THE LUCIPHER EFFECT- ZIMBARDO ISS 210-1-14-09 In contrast to principled thought, deliberation focuses on: 1. Known Relations 2. Factual Data 3. Objective Analysis 4. Critical Inquiry Principle thought raises questions that have definite answers, deliberation raises question that you will often never get an answer to. What is the difference between influence and persuasion? Persuasion is an intentional change process; definite motivation to do the actions that one does Influence is when you do something with no motivation; an unintended consequence of a relationship Persuasion is a sub-set of influence and brainwashing is a sub-set of persuasion.
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Unformatted text preview: Influence Persuasion Brainwashing Fixed Action (Habit) Patterns: ways in which we engage our lives and simply do not think about it. When you just react to a situation instead of critically analyzing the situation, such as a fire or any other emergency, that is a fixed action pattern. Our society is a very complex thing and we want to make things as simple as we can. We do not want to waste our time thinking about little things such as how we get dressed in the mornings. Brainwashing is a word used to generally describe why people do the things they do when we can’t explain it and do not like the result. Reciprocity: Obligation; a repayment for what has been received. A reciprocal relationship has been established when we are given something we need. When someone gives us something and we do not give something back, we tend to feel guilt, shame, and possibly identity loss....
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