Case Study - Blistex

Case Study - Blistex - Case Study: Golin/Harris for Blistex...

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Most Mary-able Lips: Cameron Diaz Quickest Lips: David Spade Spiciest Lips: Chef Emeril Lagasse Most ER-resistable Lips: Eric LaSalle Most Screaming Lips: Neve Campbell Most Smashing Lips: Sammy Sosa/Mark McGwire Most Hunted Lips: Matt Damon Most Mask-uline Lips: Antonio Banderas Most Melodiest Lips: Brandy Most Masterful Lips: Mark O'Meara (won Masters) Fairest Lips: Sarah McLachlan (Lillith Fair) Cleanest Lips: Rudolph Giuliani (New York Mayor, tried to clean up city) Case Study: Golin/Harris for Blistex Objective: To create consumer preference for Blistex lip care products. Strategy: Position Blistex as "the" authority on lip care. Implementation: To bring Blistex lip care products to the attention of beauty/health editors, a New York tour is arranged each spring. Editors are given up-to-date information and ideas on lip care health and beauty for the forthcoming winter "chapped lips season." In addition, summer lip care information is provided to these editors each January from the
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Case Study - Blistex - Case Study: Golin/Harris for Blistex...

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