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Unformatted text preview: playing a medley of McDonald's commercials through the years. McDonald's restaurants -- some 6,500 strong -- announced the milestone locally and gave every patron present a coupon worth a free hamburger. A 900 number was activated two weeks prior to the event to &quot;count up&quot; to 50 billion with numbers that were placed on a chalk board daily in each restaurant. &quot;Fascinating McFacts&quot; was given to key talk show personalities to give them new trivia for on-air use. Results: The event attracted enough photographers &quot;to bring tears to a PR person's eyes&quot; according to a wire service. Some 120 media representatives, including major national business and financial writers, reported the news around the world, achieving some 300 million impressions....
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This note was uploaded on 05/05/2009 for the course STOC 2552 taught by Professor Pompper,donalyn during the Spring '09 term at Temple.
- Spring '09