Port of Oakland

Port of Oakland - Port Day Makes a Way Port of Oakland Case...

Info iconThis preview shows pages 1–6. Sign up to view the full content.

View Full Document Right Arrow Icon
Port of Oakland Case Study Port Day” Port Day” Makes a Way
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Overview Overview Port of Oakland The Challenge Port Day Program Media Attention and Publicity Community Response Why it Worked Successful PR Story Case Study Elements
Background image of page 2
Port of Oakland Port of Oakland Located in Oakland, California First major port on the Pacific Coast First to build Container Ship terminals Shipping docks built along Oakland Estuary -dredged to make viable shipping channel
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
The Challenge The Challenge Port of Oakland needed local political support -to dredge deeper channels for big new ships -for additional expansion projects Public image of seaports posed challenge Today’s Seaports: are fenced off from the public and protected by guards lie in deepwater channels far away from towns Docks and storage yards in seaports remained a mystery to most people.
Background image of page 4
Port Day Port Day Program Program Created to expose the port to the public Firsthand look at how harbor worked 60 th Anniversary
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 6
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 05/05/2009 for the course STOC 2552 taught by Professor Pompper,donalyn during the Spring '09 term at Temple.

Page1 / 10

Port of Oakland - Port Day Makes a Way Port of Oakland Case...

This preview shows document pages 1 - 6. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online