tallahassee museum 2

tallahassee museum 2 - Chameleon Communications of Florida...

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Chameleon  Communications of Florida State University  presents a comprehensive Public Relations Plan for: The Tallahassee Museum
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Introduction A public relations plan is an overview of the challenges, opportunities and ways to improve an organization.
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Goals - To boost attendance of local visitors to the Tallahassee Museum by 20% within one year. -To boost attendance of non-local visitors to the Tallahassee Museum by 20% within one year.
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Situation Analysis Strengths Weaknesses Opportunities Threats Trends
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Strengths Native wildlife animals Historical buildings 52 acres Three local colleges Unique annual events Educational programs
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Weaknesses Location – far from campus The museum’s publicity
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tallahassee museum 2 - Chameleon Communications of Florida...

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