Week 1 - StOC2552 Donnalyn Pompper, Ph.D., APR Week 1...

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StOC2552 Donnalyn Pompper, Ph.D., APR Week 1 Introduction What Is Public Relations?
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Overview What is PR? Confusion with marketing Parts of the function Core axioms of PR Case studies
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PR is the management function that establishes and maintains mutually beneficial relationships between an organization and the publics on whom its success or failure depends (Broom, 2009)
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Deep historical roots; linked to capitalism Anticipate, analyze, interpret public opinion Counsel management Anticipate change Build relationships; 2-way communication Research, plan, evaluate Set objectives, budget, recruit/train staff
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Marketing is the management function that identifies human needs and wants, offers products and services to satisfy those demands, and causes transactions that deliver products and services in exchange for something of value to the provider (Broom, 2009)
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Parts of the function Internal Relations
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Week 1 - StOC2552 Donnalyn Pompper, Ph.D., APR Week 1...

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