Week 3 - StOC2552-03 Donnalyn Pompper, Ph.D., APR Week 3...

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Donnalyn Pompper, Ph.D., APR Week 3 Organizational Settings StOC2552-03
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Overview Overview Origins within organizations Public relations starts with top management Staff role Role in decision making Determinants of excellence The internal department Working with other departments The outside counseling firm
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Origins within organizations Origins within organizations Humble beginnings Answering customer letters, writing an ad, giving a plant tour, handling visitors Establishing a PR department To keep in touch with target publics/audiences (more than just employee relations) Retaining outside counsel (agency) Retainer or project basis Agency personnel juggle various clients
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PR starts with top management PR starts with top management Integrity, social responsibility Integrity, social responsibility Commitment to and participation in PR Retention of competent PR counsel Incorporation of PR perspectives in policy making Two-way symmetrical communication
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Week 3 - StOC2552-03 Donnalyn Pompper, Ph.D., APR Week 3...

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