Week 4 - StOC2552 Donnalyn Pompper, Ph.D., APR Week 4...

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StOC2552 Donnalyn Pompper, Ph.D., APR Week 4 Historical Origins
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Overview Overview U.S. history and PR Ancient genesis England American revolution Evolution to maturity, seedbed era WWI, booming twenties African Americans
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PR’s place and purpose in society How it evolved (power struggles, change) Dealing with public opinion’s force dates back to antiquity Historical context offer insights into PR’s Functions Strengths Weaknesses
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Ancient genesis Ancient genesis Communicating to influence viewpoints/ actions traced to earliest civilizations Iraq 1800 B.C. farm bulletin (how to plant) India King’s spies’ feedback, spreading positive rumors Greeks Vox populi, vox Dei (voice of the people is the voice of God) Sophists – spoke on behalf of others who were not gifted with language Lords Chancellor (keepers of the king’s conscience)
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England Lords’ Chancellor (Keepers of the King’s Conscience) Thomas Cromwell Thomas Cromwell was as great a statesman as England has ever seen and, in his decade of power, permanently changed the course of English history. He was a lawyer determined to impose his own character - methodical, detached, and calculating - upon government. "A good household manager, but not fit to
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This note was uploaded on 05/05/2009 for the course STOC 2552 taught by Professor Pompper,donalyn during the Spring '09 term at Temple.

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Week 4 - StOC2552 Donnalyn Pompper, Ph.D., APR Week 4...

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