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Week 9 - StOC2552-03 Donnalyn Pompper Ph.D APR Week 9...

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Donnalyn Pompper, Ph.D., APR Week 9 Business & Industry PR StOC2552-03 StOC2552-03
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Overview Overview Titles in corporate settings Profit motive in biz/industry PR Social responsibility timeline Financial relations Corporate social responsibility Case studies
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Titles in corporate settings Titles in corporate settings Manager, community affairs Director, community programs Vice president, communications Vice president – international public affairs
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Profit motive in biz/industry PR Profit motive in biz/industry PR PR must contribute to profit goal of business in a competitive environment More than employees, neighbors Owners , investors must be satisfied with return on their invested capital
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Social responsibility timeline Social responsibility timeline 1960s Government regulations, investigations Public distrust of “authority” 1970s Recession (poor economy) International competition 1980s Three Mile Island Johnson & Johnson (Tylenol) 1990s 1990s Marketing “green” Corporate philanthropy (e.g., Ronald McDonald House)
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