Week 9 - StOC2552-03 Donnalyn Pompper, Ph.D., APR Week 9...

Info iconThis preview shows pages 1–6. Sign up to view the full content.

View Full Document Right Arrow Icon
Donnalyn Pompper, Ph.D., APR Week 9 StOC2552-03 StOC2552-03
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Overview Overview Titles in corporate settings Profit motive in biz/industry PR Social responsibility timeline Financial relations Corporate social responsibility Case studies
Background image of page 2
Titles in corporate settings Titles in corporate settings Manager, community affairs Director, community programs Vice president, communications Vice president – international public affairs
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Profit motive in biz/industry PR Profit motive in biz/industry PR PR must contribute to profit goal of business in a competitive environment More than employees, neighbors Owners , investors must be satisfied with return on their invested capital
Background image of page 4
Social responsibility timeline Social responsibility timeline 1960s Government regulations, investigations Public distrust of “authority” 1970s Recession (poor economy) International competition 1980s
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 6
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 9

Week 9 - StOC2552-03 Donnalyn Pompper, Ph.D., APR Week 9...

This preview shows document pages 1 - 6. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online