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Unformatted text preview: handi’s ideology are largely ignored. A second megatrend is toward a synthesis of cultures into a homogenous stew. The popularity of “world music” and of the “New Age” health care and leisuretime activities aptly illustrate this blending of Eastern, Western and thirdworld cultures. Perhaps nowhere is the culturalstew paradigm more striking, and more bland (blander), than at the international “food courts” now featured in malls throughout the developed world. These trends appear inexorable. Counterattacks, such as Ebonies, rap music, and bilingual education, promote the distinct culture of minority groups, but not of nations. Further homogenization of consumer preferences is all but ensured by failing trade barriers, coupled with the global billboard that satellite communications and the Internet provide. In sum, American multinationals have indeed instigated a homogeneous global, yet Americanstyle, consumerism—one which in all likelihood will grow in extent along with freemarket capitalism and global connectivity. 66. “Manufacturers are respons...
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- Spring '09