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Unformatted text preview: ent is not completely sound. The evidence in support of the conclusion does little to prove the conclusion since it does not address the assumptions I have already raised. Ultimately, the argument might have been more convincing by making it clear that the absolute population of middleaged consumers are higher than that of the younger consumers and the number will continue to grow in the next decade, and that the middleaged consumers will continue to spend more money in department stores than younger consumers do in the next decade. Sample essay 2: The argument that retailers should replace some of the products intended to attract the younger consumers with products intended to attract the middle aged consumers is not entirely logically convincing, since it ignores certain crucial assumptions. First, the argument omits the assumption that the business volumes of both the middleaged consumers and the younger consumers are the same. If the business volume of the middleaged consumers’ 39% is smaller than that of the younger consumers’ 25%, the retail sales will not increase during the next decade. Second, even if the busin...
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- Spring '09