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Over the past year alone seventy percent of the

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Unformatted text preview: ent is not completely sound. The evidence in support of the conclusion does little to prove the conclusion since it does not address the assumptions I have already raised. Ultimately, the argument might have been more convincing by making it clear that the absolute population of middle­aged consumers are higher than that of the younger consumers and the number will continue to grow in the next decade, and that the middle­aged consumers will continue to spend more money in department stores than younger consumers do in the next decade. Sample essay 2: The argument that retailers should replace some of the products intended to attract the younger consumers with products intended to attract the middle­ aged consumers is not entirely logically convincing, since it ignores certain crucial assumptions. First, the argument omits the assumption that the business volumes of both the middle­aged consumers and the younger consumers are the same. If the business volume of the middle­aged consumers’ 39% is smaller than that of the younger consumers’ 25%, the retail sales will not increase during the next decade. Second, even if the busin...
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