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Unformatted text preview: e food item, and since there are already many established brands of coffee, the best way to gain customers for the Excelsior brand is to do what Superior, the leading coffee company, did when it introduced the newest brand in its line of coffees: conduct a temporary sales promotion that offers free samples, price reductions, and discount coupons for the new brand.” Discuss how well reasoned... etc. 8 Ð v¯ ª* ° u —— i H v s·ª * Z B °Ð v ¯ ª *v a·ª V H ÿa Z " U Ð Z l · ªV ð ( È ¶ ªV ÿa Àv " 1. 2. 3. R 1 2 3 È( S ¶ª È( S ¶ª A A ’W á F .ª ’+ á F .ª ’+ &B E R R ’+ ’+ @K B … E·ª A SUPERIOR E • “* � � pŁ + �� @ G= · ª * È <S EC qŁ + �� high quality coffee E • “ * � E•“ win large amount of customers � � EC � pŁ + � � � � � �� � � � � � � � � 7 @ �� � � � @ @ � � � � � @ KB E � z off set � cost. This company memorandum recommends that Excelsior conduct a temporary sales promotion for...
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