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This argument is unconvincing because the author

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Unformatted text preview: ª’W s s 1 2 32 � pŁ + � � � � � � � sale ¨ < ¶ “ * � � Æ “ + � � R � � � + � 100 � p Ł % +� � � � � � � � � p K B E� � � � �I B E � � � � I B E � � � P I B E � � � � A• “ * � � A• “ * � � � � � � � � sale R � � � + � � � �J B E � � � � � � � � � � � @ B E thanks giving� � � � � � � � K q Ł + � � 0 l 9 • “ * � � ¨ The conclusion of this argument is that advertising the reduced price of selected items in the Daily Gazette will result in increased sales overall. To support it, the author cites an informal poll conducted by sales clerks when customers purchased advertised items. Each time one or more of the advertised items was sold, the clerks asked whether the customer had read the ad. It turned out that two­thirds of 200 shoppers questioned said that they had read the ad. In addition, of those who reported reading the ad, more than half spent over $100 in the store. This argument is unconvincing for two reasons. To be...
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This note was uploaded on 05/05/2009 for the course ECAS asdfasdf taught by Professor Asdfaf during the Spring '09 term at Academy of Art University.

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