Adjusted_Presentation_PPT

Adjusted_Presentation_PPT - understanding key pricing...

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6/28/2005 1 Marketing Presentation Team 5
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6/28/2005 2 Market Summary Review changes in market share, leadership, players, market shifts, costs, pricing, competition
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6/28/2005 3 Competition The competitive landscape Provide an overview of product competitors, their strengths and weaknesses Position each competitor’s product against new product A B C D Performance Price
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6/28/2005 4 Positioning Positioning of product or service Statement that distinctly defines the product in its market and against its competition over time Consumer promise Statement summarizing the benefit of the product or service to the consumer
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6/28/2005 5 Advertising Overview of strategy Overview of ad spending
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6/28/2005 6 Other Promotion Direct marketing Third-party marketing Marketing programs
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6/28/2005 7 Pricing Pricing Summarize specific pricing or pricing strategies Compare to similar products Policies Summarize policy relevant to
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Unformatted text preview: understanding key pricing issues 6/28/2005 8 Distribution Distribution strategy Channels of distribution Summarize channels of distribution Distribution by channel Show plan of what percent share of distribution will be contributed by each channel -- a pie chart might be helpful 6/28/2005 9 International International distribution Address distribution strategies Discuss issues specific to international distribution International pricing strategy Localization issues Highlight requirements for local product variations 6/28/2005 10 Success Metrics First year goals Additional year goals Measures of success/failure Requirements for success 6/28/2005 11 Schedule 18-month schedule highlights Timing Isolate timing dependencies critical to success Task 2 Task 3 Task 4 Task 1 Milestone Jan Feb Mar Apr May Jun July Sep Oct Nov Dec Aug...
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Adjusted_Presentation_PPT - understanding key pricing...

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