Unadjusted_Presentation_PPT

Unadjusted_Presentation_PPT - Marketing programs 6/28/2005...

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6/28/2005 1 Marketing Presentation Team 5
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6/28/2005 2 Market Summary Review changes in market share, leadership, players, market shifts, costs, pricing, competition
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6/28/2005 3 Competition The competitive landscape Provide an overview of product competitors, their strengths and weaknesses Position each competitor’s product against new product
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6/28/2005 4 Positioning Positioning of product or service Statement that distinctly defines the product in its market and against its competition over time Consumer promise Statement summarizing the benefit of the product or service to the consumer
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6/28/2005 5 Advertising Overview of strategy Overview of ad spending
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6/28/2005 6 Pricing Pricing Summarize specific pricing or pricing strategies Compare to similar products Policies Summarize policy relevant to understanding key pricing issues
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Other Promotion Direct marketing Third-party marketing
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Unformatted text preview: Marketing programs 6/28/2005 7 6/28/2005 8 Distribution Distribution strategy Channels of distribution Summarize channels of distribution Distribution by channel Show plan of what percent share of distribution will be contributed by each channel -- a pie chart might be helpful 6/28/2005 9 International International distribution Address distribution strategies Discuss issues specific to international distribution International pricing strategy Localization issues Highlight requirements for local product variations 6/28/2005 10 Success Metrics First year goals Additional year goals Measures of success/failure Requirements for success 6/28/2005 11 Schedule 18-month schedule highlights Timing Isolate timing dependencies critical to success Task 2 Task 3 Task 4 Task 1 Milestone Jan Feb Mar Apr May Jun July Sep Oct Nov Dec Aug...
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This note was uploaded on 05/06/2009 for the course SMG SM 299 taught by Professor Dixon during the Spring '08 term at BU.

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Unadjusted_Presentation_PPT - Marketing programs 6/28/2005...

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