Financial Analysis

Financial Analysis - Starbucks Analysis Starbucks Financial...

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Starbucks Analysis 1 Starbucks Financial Analysis Financial Analysis of the Starbucks Corporation 2401 Utah Avenue South Seattle, Washington 98134 (800) 235-2883 Rick W Soran Webster University
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Starbucks Analysis 2 Abstract Your abstract should be one paragraph and should not exceed 120 words. It is a summary of the most important elements of your paper. All numbers in the abstract, except those beginning a sentence, should be typed as digits rather than words. To count the number of words in this paragraph, select the paragraph, and on the Tools menu click Word Count.
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Starbucks Analysis 3 Financial Analysis of the Starbucks Corporation Company Overview Starbucks purchases and roasts high-quality whole bean coffees and sells them along with fresh, rich-brewed, Italian style espresso beverages, a variety of pastries and confections, and coffee-related accessories and equipment, primarily through its company-operated retail stores. In addition to sales through our company-operated retail stores, The Company's objective is to establish Starbucks as the most recognized and respected brand in the world. Starbucks Corporation engages in the purchase, roasting, and sale of whole bean coffees worldwide. It offers brewed coffees, Italian-style espresso beverages, cold blended beverages, various complementary food items, coffee-related accessories and equipment, a selection of premium teas, and a line of compact discs, through its retail stores. The company also sells and licenses its trademark through other channels. In addition, Starbucks Corporation produces and sells ready-to-drink beverages, which include bottled beverages and espresso drinks, and a line of ice creams. Its brand portfolio includes Tazo teas, Starbucks Hear Music compact discs, Seattle's Best Coffee, and Torrefazione Italia coffee. As of September 30, 2007, the company operated 8,505 retail stores. Starbucks Corporation was founded in 1985 and is based in Seattle, Washington. Company History The story of Starbucks coffee history begins in Seattle in 1971, when three friends with a passion for fresh coffee, Jerry Baldwin, Zev Siegl and Gordon Bowker, opened a small shop and began selling fresh-roasted, gourmet coffee beans and brewing and roasting accessories.
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Starbucks Analysis 4 In 1980 Zev Siegl sold out to pursue other ventures. By that time Starbucks was the largest roaster in Washington with six retail outlets. In 1981 the small coffee company caught the attention of Howard Schultz, a plastics salesman that noted the large quantity of plastic drip- brewing thermoses that they were buying from Hammarplast, the Swedish manufacturer that Shchultz represented here in the U.S. In 1982 Starbucks coffee history was changed forever when Baldwin hired the energetic Schultz as the new head of marketing and shortly thereafter sent him to an international housewares show in Milan, Italy in 1983. Schultz found himself infatuated with the vibrant coffee culture of Italy. While in nearby Verona, Schultz had his first caffe’ latte’ and, as he observed the cafe
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Financial Analysis - Starbucks Analysis Starbucks Financial...

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