Financial Analysis of the Starbucks Corporation
Starbucks purchases and roasts high-quality whole bean coffees and sells them along with
fresh, rich-brewed, Italian style espresso beverages, a variety of pastries and confections, and
coffee-related accessories and equipment, primarily through its company-operated retail stores.
In addition to sales through our company-operated retail stores, The Company's objective is to
establish Starbucks as the most recognized and respected brand in the world.
Starbucks Corporation engages in the purchase, roasting, and sale of whole bean coffees
worldwide. It offers brewed coffees, Italian-style espresso beverages, cold blended beverages,
various complementary food items, coffee-related accessories and equipment, a selection of
premium teas, and a line of compact discs, through its retail stores. The company also sells and
licenses its trademark through other channels. In addition, Starbucks Corporation produces and
sells ready-to-drink beverages, which include bottled beverages and espresso drinks, and a line
of ice creams. Its brand portfolio includes Tazo teas, Starbucks Hear Music compact discs,
Seattle's Best Coffee, and Torrefazione Italia coffee. As of September 30, 2007, the company
operated 8,505 retail stores. Starbucks Corporation was founded in 1985 and is based in Seattle,
The story of Starbucks coffee history begins in Seattle in 1971, when three friends with a
passion for fresh coffee, Jerry Baldwin, Zev Siegl and Gordon Bowker, opened a small shop and
began selling fresh-roasted, gourmet coffee beans and brewing and roasting accessories.