Consumer behavior exam notes.docx - Consumer behavior exam notes-Questions come out a test bank from chapters in the book(100 questions per chapter-75

Consumer behavior exam notes.docx - Consumer behavior exam...

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Consumer behavior exam notes -Questions come out a test bank from chapters in the book (100 questions per chapter) -75 questions -14 questions of ch 6 Know dif btw quantitative and qualitative Touch points- when someone comes into the store, how often do we touch them or have contact with them, saying hello. Still touch points online Sociology (ch 8) important to consumer behavior because we are looking at how groups work Netography Stakeholder –employees, share holders, customers, other organizations. More than just the buyer and seller involved in the process (direct answer to question) Perceptual map- mind map showering where my stuff compares to others. Size of circle determines size of the market. Scenario question- graphical depiction of the positioning of competing graphs, this graphical representation is called a ? Perceptual map . Value comes from benefits. Marketing myopia- defining what you do not by the value and benefits you bring Hedonic value vs utilitarian value- hedonic is the feeling and emotional part. Reading a fiction novel Market segmentation- using demographics
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  • Fall '14
  • Stoltman
  • Psychology, super ego, Consumer Behavior exam, Perceptual map- mind, Hedonic value vs, Webbers law- changes

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