1 | G A R G – M I S 3 7 5 STRATEGIC INFORMATION TECHNOLOGY MANAGEMENT MIS 375 SPRING 2018 MIS 375 (Unique 03705) TTH 9:30am ‐ 11:00am (CBA 4.332) MIS 375 (Unique 03710) TTH 11:00am ‐ 12:30pm (CBA 4.328) Instructor: Rajiv Garg Office: CBA 5.222 Email: [email protected] Office hours: Monday 1:00pm – 2:00pm (or by appointment) TA Email Office Office hours TA for: Akshata Sastry [email protected] CBA 4.304A Monday 4:30 – 6:30pm Case Studies & Articles Aashish Kumar [email protected] CBA 4.304A Wednesday 12:00 – 2:00pm Coding & Quantitative Parshu Hotkar [email protected] TBA By appointment Anything else Bryan Stephens [email protected] TBA By appointment Anything else C OURSE O BJECTIVES This course serves as a capstone course, integrating technological and managerial aspects of information technology. It is designed to get students acquainted with the Internet technologies that are vital to business innovation and corporate transformation. Students will be exposed to concepts and applications of various modern technologies (such as prediction markets) through case studies. Selected cases will accelerate the understanding of information and technology for deriving insights into customer and business behavior. The case based learning will be complemented with an analytics project on developing a strategy for increasing customer reach and awareness. Students will also learn the economic and strategic implications of IT, best practices and transformation dynamics enabled by IT initiatives. The course will address many issues that are of interest to managers including (a) understanding IT contributions to competitiveness; (b) evaluating the strategic implications of IT and the Internet; (c) developing frameworks for electronic business, and (d) exploring emerging IT ‐ driven business practices (e.g., online customer relationship management). The course will also focus on quantifying various types of risk in IT investments, identifying tangible and intangible costs and benefits of investing in customer facing IT systems, and developing ways to manage large, risky IT initiatives. Students will gain hands ‐ on experience in dealing with simple financial models and tools to assess, justify and manage investments in strategic IT and business process changes.
2 | G A R G – M I S 3 7 5 P OLICY ON S CHOLASTIC D ISHONESTY The McCombs School of Business has no tolerance for acts of scholastic dishonesty. The responsibilities of both students and faculty with regard to scholastic dishonesty are described in detail in the BBA Program’s Statement on Scholastic Dishonesty at ‐ of ‐ Ethics . By teaching this course, I have agreed to observe all faculty responsibilities described there. By enrolling in this class, you have agreed to observe all student responsibilities described there. If the application of the Statement on Scholastic Dishonesty to this class or its assignments is unclear in any way, it is your responsibility to ask me for clarification. Students who violate University rules on scholastic dishonesty
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- individual case analysis