RUNNING HEADER: THE GOALS, IT STRATEGY, AND SUSTAINABILITY 1 The Goals, IT Strategy, and Sustainability MGT497: Strategic Technology Planning for Organizations Betty White Dr. Jamillah Davis The name of the organization I chose is Apple. My organization was started in 1976. Apple is in the computer industry. The mission statement is "Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers
THE GOALS, IT STRATEGY, AND SUSTAINABILITY 2 around the world through its innovative hardware, software and internet offerings"(Apple, n.d.) My organization specializes in electronics. Their products are iphones, ipads, and computers. The main headquarters are in Cupertino, California and Middle Silicon Valley. Apple operates in ten different countries. Identify the key business goals of the Apple One of the company’s goal is to provide the best electronic devices, hardware, peripherals, software, and services to its customers. Another goal is to design the best products. Apple plans to continue to make user-friendly products. The company has plans to open up more locations and increase revenue. Identify the IT Strategy to support goals of the Apple Apple uses the development of products to help the business to continue to grow. The company has to offer attractive products for marketing to grow the business. “Strategy is coordinated set of action that fulfill a firms’s objectives, purposes, and goals” (White, & Bruton, 2011). The new products help the company to make more money. Another strategy that helps the company to grow is market penetration. The company sales more products through market penetration. Market development creates markets for new products or new markets. It focuses on establishing presence in markets. Apple authorize new sellers in markets where the company is not present.
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- Fall '12