InBuisReport.docx - Elizabeth Smith International Business...

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Elizabeth Smith International Business Perspectives Professor Foor November 22, 2017 Export Business Plan
S m i t h | 2 Purpose The purpose of this export business plan is to introduce Bee Happy, an organic honey producer with hopes to begin exporting product to Germany, and identify strategic strengths and weaknesses of the honey industry. This plan will also outline the pros and cons of exporting to Germany. This outline will discover Germany’s trade history, culture, and current economic climate as it relates to Bee Happy’s pursuit of product export. It will also define Bee Happy’s goals and market strategy to penetrate the German organic honey import market and future growth prospects. Objectives of this Plan: Present our company, Bee Happy Analyze market situation Outline German Trade History Outline German Culture Outline German Political Atmosphere Define Bee Happy Marketing Plan Outline German Economic Development
S m i t h | 3 Contents Purpose………………………………………………………………………………………… ..... 2 Executive Summary……………………………………………………………………………….4 Introduction………………………………………………………………………………………..5 Situational Analysis……………………………………………………………………………….6 Country History…………………………………………………………………………………...8 Cultural Overview…………………………………………………………………………………9 Political Environment……………………………………………………………………………10 Export Marketing Plan…………………………………………………………………………...11 Economic Development………………………………………………………………………….12 Summary…………………………………………………………………………………………13
S m i t h | 4 References ...................................................................................................................................... 14
S m i t h | 5 Executive Summary Bee Happy is a family owned and operated organic honey producer, maintaining all our own bee hives for the cultivation of honey and for the use of bees for local produce farms. Bee Happy was founded shortly after the colony collapse of 2006 that drastically reduced the number of pollinating bees in North America. While working towards to restoring local bee populations, Bee Happy is keeping our bees busy by cultivating all-natural, GMO-free organic honey for retail distribution during honey season and “renting” out our colonies for field pollinating during the off-season. Bee Happy strives for quality tasting product free of chemicals and preservatives.

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