AEM_240_Prelim_1_form_A_Fall_2005

AEM_240_Prelim_1_form_A_Fall_2005 - AEM 240 Marketing...

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AEM 240 Fall 2005 Marketing Prelim 1 Prof. McLaughlin SECTION I: Multiple Choice (33 questions, 80 points. Remember, you can miss 3 and still get a perfect score) 1. How does Rollerblade continue to innovate its product line when it’s already great? a. Provide benefits that are above what people are expecting b. Use very convincing advertising campaigns c. Reduce the price more than other brands d. Hire experienced salespeople e. All of the above 2. Which of the following conditions must exist in order for marketing to occur? a. two or more people, a method of assessing needs, a way to communicate, and an exchange b. two or more people, a product, a reasonable price, and a place to make an exchange c. two or more parties with unsatisfied needs, a desire and ability to satisfy them, a way to communicate, and something to exchange d. two or more parties with unsatisfied needs, a desire to satisfy them, a satisfactory product, and something to exchange e. a product, a price, a method of promotion, and a way to place the product with the customer 3. Customer value emphasizes: a. convenience b. price c. quality d. service (before-sale and after-sale) e. all of the above 4. Financial security would be what kind of need? a. physiological b. safety c. social d. personal e. self-actualization
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AEM 240 Fall 2005 Marketing Prof. McLaughlin 5. As organizations have changed their orientation, society's expectations of marketers have also changed. Today, the emphasis of marketing practice has shifted from __________ to consumers' interests. a. social responsibilities b. government regulation c. producers' interests d. suppliers' interests e. competitive activity 6. Which of the following statements about stakeholders is true? a. Employees are an example of an internal stakeholder group b. Stakeholders have a stake in how well a company performs c. Regulatory agencies are a type of external stakeholder d. The community in which an organization is located is a type of external stakeholder e. All of the above statements about stakeholders are true 7. Market share is the ratio of sales revenue of the firm to the total sales revenue of all __________, including the firm itself. a. firms in the industry b. firms in alternative industries c. firms surveyed by the U.S. Government d. firms sharing in marketing principles e. domestic firms 8. If you were strongly influenced by the Vietnam War, you would most likely be classified: a. traditionalist b. Baby Boomer c. generation X d. generation Y e. All of the Above 2
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AEM 240 Fall 2005 Marketing Prof. McLaughlin 9. Several years ago, Black & Decker purchased General Electric's small appliances product line. General Electric did not know what to do with the line. Black & Decker purchased the line because it needed the cash infusion from a
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This test prep was uploaded on 12/13/2007 for the course AEM 2400 taught by Professor Mclaughlin,e. during the Fall '07 term at Cornell University (Engineering School).

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AEM_240_Prelim_1_form_A_Fall_2005 - AEM 240 Marketing...

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