Wk-04 The Walt Disney Company.docx - The Walt Disney...

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The Walt Disney CompanyStrategic Plan Part 3 Balanced Scorecard and Communication PlanRicardo HolguinBus/475March 19, 2018.Daniel MagnoleThe Walt Disney Company, Disney Department of Technology and Education15/6/2018 18:46 a5/p5
Strategic Plan Part 3 Balanced Scorecard and Communication PlanThe Balanced Scorecard (BSC), is a technique that is used by companies to assist managers in the development of the enterprise's important goals, recognize critical trends, make reasonable guesses and regulating the risk related to the new division. Also, according to Quesado, Guzman & Rodriguez, 2018. "The results of the BSC allow us to conclude that: Is more than a simple performance evaluation system, to become a valid strategic management toolable to clarify and translate the mission and organizational strategy, making possible the communication process, the strategic alignment, and the regulatory learning" (p. 186).Strategic Objective SummaryThe goal of The Walt Disney Company is to deliver some excitement to their primary audience while embracing a new section of the market. Consequently, the core of this analysis is about The Walt Disney Company's new division balanced scorecard and communication plan. Assuming the risk of arranging training services to the customers believing it will be of benefit tothem. As well as, thinking that the business industry will be consistent and predictable. Therefore, the balanced scorecard and communication strategy aligns with the values, vision, andmission statement of The Walt Disney Company with the SWOTT and supplies chain analysis.Strategic ObjectivesCustomer Value PerspectiveThe new technology division should be able to reach out to the untapped demographics ofthe Millennials; by improving the customer satisfaction, quality service, performance reliability, and excellent customer service, as well as, it will be available to clients across the world regardless of region, geography, or market (Media, 2016). Thus this, the perspective will be:The Walt Disney Company, Disney Department of Technology and Education25/6/2018 18:46 a5/p5
1)Having the ability to anticipate and envision the future. Nourish us to increase and grow the demand of the consumers; spending in the US and the rest of the world, and

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