AEM_240_Prelim_1_answers_Form_B_

AEM_240_Prelim_1_answers_Form_B_ - AEM 240 Marketing Fall...

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AEM 240                           Fall 2007 Marketing                                                                                         Prof. McLaughlin Multiple Choice (33 questions, 80 points)   1.  Several years ago, Black & Decker purchased General Electric's small appliances product line.       Black & Decker purchased the line because it needed the cash infusion from a product line       that had a dominant market share.  Since people replace small appliances infrequently and       because many are handed down from parent to child, the industry is a low-growth one.  For       Black & Decker, this small appliance line would be classified as a: a. dog.  b. cash cow.  c. question mark.  d. star.  e.   bonanza. 2.  Cellular telephone vendors often charge little or nothing for the phone if this leads to a       telephone service contract. When behaving this way, they create customer value by: a. having the phones available for sale in many locations.  b. reducing the amount of advertising used to sell the phones.  c. causing customers to focus on quality, service and relationships. d. causing customers to focus on price.  e. cellular telephone vendors do not create customer value. 3.  Which of the following statements best defines needs and wants?   a. Needs occur when a person feels physiologically deprived of something, and wants  are determined by a person's knowledge, culture, or personality.   b. Wants are a subset of needs.   c. Wants occur when a person feels physiologically deprived of something and needs  are determined by a person's knowledge, culture, or personality.   d. Needs affect marketing, but wants do not.   e. By definition, wants are more socially responsible than needs.  
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AEM 240                                                                                Fall 2007 Marketing                  Prof. McLaughlin
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