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3/20/20171Supply Chain ManagementChapter 2: Customer Fulfillment StrategiesDr. Sara Elzarka. 2017 2Chapter 2: Learning Objectives1.Discuss how information has empowered customers, raising the competitive bar for today’s companies.2.Explain how customers define value and what a company must do to deliver value.3.Explain the nature of customer service and satisfactionand how they differ from customer success.Fawcett et al. (2007) Supply Chain Management: from Vision to Implementation. Edited by Dr. Sara Elzarka
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