C2_2017.pdf - Supply Chain Management Chapter 2 Customer...

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3/20/2017 1 Supply Chain Management Chapter 2: Customer Fulfillment Strategies Dr. Sara Elzarka. 2017 2 Chapter 2: Learning Objectives 1. Discuss how information has empowered customers, raising the competitive bar for today s companies. 2. Explain how customers define value and what a company must do to deliver value. 3. Explain the nature of customer service and satisfaction and how they differ from customer success. Fawcett et al. (2007) Supply Chain Management: from Vision to Implementation. Edited by Dr. Sara Elzarka
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