AEM_240_Prelim_2__Fall_2006

AEM_240_Prelim_2__Fall_2006 - AEM 240 Name Marketing ID...

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PreLim #2 1. KFC has modified its product to satisfy different market segments.  In Holland the  mashed potatoes are replaced with a potato-and-onion croquette, and in Thailand, a  customer gets fresh rice with soy or sweet chili sauce with his or her chicken.  KFC uses:  a. Product positioning.  b. market sectioning.  c. product differentiation.  d. market segmentation.  e. product base development.  2. Private label products are primarily made by: 3. People who use the type of good or service your firm sells although they do NOT use  your firm's product now are called:  4. Which of the following is a criterion used for selecting a target segment?  a. potential for increased profit  b. similarity of needs of potential buyers within a segment  1 Name: ID # Marketing AEM 240 Prof. McLaughlin
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AEM 240 Fall 2006 Marketing Prof. McLaughlin c. difference of needs of buyers among segments  d. potential of a marketing action to reach a segment  e.competitive position 5. Which of the following is NOT a common reason for new-product failures?  6. Superba Cravats is a major marketer of men's bow ties.  It estimates there are 20 million  buyers of bow ties each year, that the average wearer of bow ties purchases 4 ties per  year, and that the average price per bow tie is $10.  Superba Cravats has a market  share of 20 percent.  The market (or industry) potential for bow ties is:  a. $200 million.  b. $80 million.  c. $400 million.  d. $800 million.  e.$160 million. 7. The Vermont Teddy Bear Company sells handmade Teddy bears designed to be given  as gifts for almost every occasion imaginable.  For the Vermont Teddy Bear Company,  Teddy bears are an example of a:  2
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AEM 240 Fall 2006 Marketing Prof. McLaughlin
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  • Summer '07
  • MCLAUGHLIN,E.
  • Marketing, a. b. c., b. c. d., Prof. McLaughlin

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