Group1_CS1_PPT.pptx - CISP211 CASE STUDY 1 Group...

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CISP211 – CASE STUDY 1 Group Introductions Brent Vaalburg Heather Lewis Malcolm Huf
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Amazon.com Founded by Jeff Bezos Online bookstore 1998 music and videos introduced
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Amazon.com partnership with Toys “R” Us In 1999 Toys “R” Us had problems fulfilling orders. In 2000 an agreement was made with Toys “R” Us and Amazon.com In 2004, Toys “R” Us sales exceeded $300 million.
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Amazon’s decision to not subsume Zappos operations Amazon showed interest in Zappos Unique customer base of Zappos Company not wanting to sell out to Amazon
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IMDb purchased by Amazon Videotapes and DVDs available online Advertisement of products
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Contract with Toys “R” Us Amazon.com should’ve considered a more specific contract Toys “R”Us is the sole seller of toys, games, and baby products.
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Amazon.com coming out ahead $750 million countersuit Settlement of $51 million Continued market share gains
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S trengths W eaknesses O pportunities T hreats
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Conclusion Inevitable conflicts with Amazon No competition with tenants on other
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