Group1FinalProjPaperTextSafe.docx

Group1FinalProjPaperTextSafe.docx - Running head TEXT SAFE...

Info icon This preview shows pages 1–4. Sign up to view the full content.

View Full Document Right Arrow Icon
Running head: TEXT SAFE 1 Text Safe Brent Vaalburg, Malcolm Huff, Heather Lewis 12/18/2016 CISP211 Scott Thompson
Image of page 1

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Running head: TEXT SAFE 2 Introduction Text Safe, a technology safety company, has developed a new device optimized to ensure young drivers maintain the best practices while on the road. It achieves this by enabling parents to install devices in their children’s vehicles to keep them from being distracted by their phones while driving. The Text Safe app is available for Android and iPhone. It works by requiring a smartphone to be present in the Text Safe dock (which connects to the vehicles OBD port) for the driver to start the vehicle. Once the device is placed in the dock, it will not be capable of utilizing cellular data, will be unable to send or receive text messages, access Facebook, Twitter, etc. The app also ensures that it is useless to the user if it is removed from the dock while the vehicle is running. The only way that the phone is to be used is via voice commands for playing music and GPS navigation. SWOT Analysis Strengths o There are not many devices on the market today that effectively disable a driver’s phone preventing driving distractions. o There will be a large market of 13.2 million drivers from ages fifteen to twenty [Edg13]. o There is a large opportunity to grow and improve the current device into its best form. Weaknesses o Competitors that may attempt to steal business and dominate the market. o Being a small starter company Text Safe will need to spend a lot of money to market effectively in order to spread brand awareness.
Image of page 2
Running head: TEXT SAFE 3 o A lot of effort will be necessary to troubleshoot all of the ways users may try to bypass the security and use of the device. Opportunities o Devices such as the one developed by Text Safe are trending and in high demand. o Text Safe has the opportunity to directly impact motor vehicle accidents in a positive way. o Text Safe has developed a device that there will be a consistent need for and will be able to grow and expand. Threats o Other companies have developed devices that disable the use of cell phones while driving and have been on the market longer than Text Safe. o Text Safe is a new company and will need to develop an initial customer base. Business Model Text Safe will provide parents the ability to install a device in their children’s vehicles to ensure that they are driving safely at a reasonable price. In-house development of its software platform and website resources will allow Text Safe to be specifically tailored to the customer in mind. Based in America Text Safe will have a positive impact on the customer’s domestic economy by creating many jobs and utilizing limited to no international outsourcing.
Image of page 3

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 4
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern