AEM_240_Prelim_2_form_A_F_05 - AEM 240 Name Marketing ID...

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PreLim #2 FORM A 1.   To be identified as a market segment, its members must:  a. represent a large share of the entire market and have critical buying power.  b. have common needs and respond similarly to market actions.  c. have different needs and have potential for future growth.  d. have different needs and respond similarly to market actions.  e. have potential for future growth and have potential for increased profit or ROI. 2. Discussion in class highlighted that smoking incidence differs according to demographic  group.  The evidence presented indicated clear differences for all the following  demographic groups except: a. Ethnicity b. Gender c. Occupation d. Age e. Education 3.   At a Hallmark store you can find several different brands of greeting cards, including  Fresh Ink, Nature's Sketchbook, Shoebox, Maxine, Mahogany, and Tree of Life cards— all made by Hallmark for sale in its stores.  Hallmark uses a __________ strategy to  reach several different market segments.  a. product sampling  b. product extrapolation  c. product differentiation  d. usage segmentation  e. behavioral segmentation 4. Societal opinion is critical to attitude formation and product positioning.  As a microcosm  of society, the largest number of Marketing 240 students expressed which of the  1 Name: ID # Marketing AEM 240 Prof. McLaughlin
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AEM 240 Fall 2005 Marketing Prof. McLaughlin following opinion(s) about whether a marketer should be able to target any “any socio- economic segment:” 5.   A __________ is a framework to relate the market segments of potential buyers to  products offered or potential marketing actions by the firm. 
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  • Summer '07
  • Marketing, a. b. c., b. c. d., Prof. McLaughlin

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