AEM_240_Prelim_3__Fall_06 - AEM 240 Name: Marketing ID #...

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AEM 240 Fall 2006 Marketing Prof. McLaughlin PreLim #3 1. The price equation formula is price equals list price minus __________ plus extra fees. a. salaries b. commissions c. trade-ins d. discounts and allowances e. taxes 2. The channel strategy demonstrated when Hallmark sells its Hallmark brand greeting cards through Hallmark stores and its Ambassador brand of cards through discount and drugstore chains is called: a. strategic channel alliance. b. multi-channel distribution. c. parallel distribution. d. dual distribution. e. multi-product distribution. 3. Which of the following is true of unit volume as a pricing objective? a. It is the quantity produced or sold. b. Firms sometimes need to match the unit volume demanded with price. c. Firms sometimes need to match the unit volume demanded with production capacity. d. Using unit volume as an objective can be counterproductive. e. All of the above are true of unit volume. 4. Which brand name marketer sought the advice of a food industry “expert” at Cornell University regarding the wholesale club channel? a.Proctor and Gamble b.Chiquita c.Bausch and Lomb d.Pepsi Cola e.Sunkist 1 Name: ID # Marketing AEM 240
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AEM 240 Fall 2006 Marketing Prof. McLaughlin 5. Central Ice Machine Company, located in Omaha, Nebraska, sells Frick, Sullair, York, and Fes Fuller ammonia refrigeration parts. The company ships using FOB pricing. Which of the following statements about the shipment of a Frick compressor is true? a. All buyers will pay no shipping costs because they are paid by Central Ice Machine. b. Central Ice Machine pays the same amount as the buyer no matter where the compressor is shipped. c. It will cost Central Ice Machine more to ship to Charlotte, Nebraska than to Miami, Florida. d. A buyer in Albany, New York, will pay significantly more shipping charges than a buyer in Lincoln, Nebraska, and Central Ice Machine will pay none. e. All buyers will pay the same shipping costs, and Central Ice Machine will pay none 6. There are over 100 companies that manufacture natural and artificial flavorings used to enhance the taste of food before it is sold to consumers. Many of these manufacturers are regional operations. Many differentiate themselves in their advertising from the competition by specializing in one or two types of foods for which they provide flavorings. Some use their distribution strategies as a means of differentiating themselves from their competition. This industry is most likely an example of: a. pure monopoly. b. oligopoly. c. monopolistic competition. d. bilateral monopoly. e. monopolistic oligopoly. 7. Ace Hardware is a national ___________ that allows its members, retailers of paint and hardware products, to concentrate their buying power through wholesalers and more importantly plan collaborative promotional and pricing activities. a.
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This test prep was uploaded on 12/13/2007 for the course AEM 2400 taught by Professor Mclaughlin,e. during the Fall '07 term at Cornell University (Engineering School).

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AEM_240_Prelim_3__Fall_06 - AEM 240 Name: Marketing ID #...

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