Form_A_240_Prelim_3_F_05

Form_A_240_Prelim_3_F_05 - AEM 240 Name Marketing ID...

Info icon This preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
PreLim #3 FORM A 1.The ratio of perceived benefits to price is called:  a. the price-quality relationship.  b. prestige pricing.  c. value-added pricing.  d. value.  e. value analysis.  2. Diverting works because: a. Retailers can buy excess quantities on promotion and resell  b. Manufacturers have wide assortments in their product portfolios c. Manufacturers often employ brokers to intervene between themselves and  wholesalers d. Retailers are aware of their customers increasingly using direct channels e. Horizontal conflict is created when retailers do not employ EDLP 3. In which type of market would a marketing director be most likely to say, “The main purpose  of our advertising is to differentiate our firm's products from our competitors' products.”  4. Although it is the world’s largest company, Wal-Mart is an especially difficult target for  consumer groups to attack since it offers such low prices to shoppers and: 1 Name: ID # Marketing AEM 240 Prof. McLaughlin
Image of page 1

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
AEM 240 Fall 2005 Marketing Prof. McLaughlin 5. Since 1999, supermarkets have been losing share of total weekly shopping trips to: 6. Holding other things equal, if a firm finds the demand for one of its products is inelastic, it  can INCREASE its total revenues by:  a. raising its price.  b. lowering its price.  c. reducing fixed costs.  d. reducing variable costs.  e. reducing both fixed and variable costs. 7. Which process determines whether total revenue from the sale of an additional unit of  product exceeds the cost of producing and marketing that additional unit? 
Image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern