Form_A_240_Prelim_3_F_05 - AEM 240 Name Marketing ID...

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PreLim #3 FORM A 1.The ratio of perceived benefits to price is called:  a. the price-quality relationship.  b. prestige pricing.  c. value-added pricing.  d. value.  e. value analysis.  2. Diverting works because: a. Retailers can buy excess quantities on promotion and resell  b. Manufacturers have wide assortments in their product portfolios c. Manufacturers often employ brokers to intervene between themselves and  wholesalers d. Retailers are aware of their customers increasingly using direct channels e. Horizontal conflict is created when retailers do not employ EDLP 3. In which type of market would a marketing director be most likely to say, “The main purpose  of our advertising is to differentiate our firm's products from our competitors' products.”  4. Although it is the world’s largest company, Wal-Mart is an especially difficult target for  consumer groups to attack since it offers such low prices to shoppers and: 1 Name: ID # Marketing AEM 240 Prof. McLaughlin
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AEM 240 Fall 2005 Marketing Prof. McLaughlin 5. Since 1999, supermarkets have been losing share of total weekly shopping trips to: 6. Holding other things equal, if a firm finds the demand for one of its products is inelastic, it  can INCREASE its total revenues by:  a. raising its price.  b. lowering its price.  c. reducing fixed costs.  d. reducing variable costs.  e. reducing both fixed and variable costs. 7. Which process determines whether total revenue from the sale of an additional unit of  product exceeds the cost of producing and marketing that additional unit? 
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  • Summer '07
  • Marketing, Pricing, a. b. c., b. c. d., C. D. E., Professor McLaughlin

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