Discussion Board Forum #4 Melanie Cole BMAL 560 Liberty University Discussion Board 4: How do new technologies increasingly enable businesses to collect and use vast amounts of personal data about their customers and potential customers?? Businesses focus on developing and selling products that are in demand by consumers. To understand their consumers and how their product appeals to them, businesses have always gathered data to help refine business practices. In the fast- paced global community, technology has made this process even easier, especially with the Internet. Technology allows for increased collection of data. Data is determined by size, gigabyte versus terabyte versus petabyte. Google, a prominent internet search engine, produces over 20 petabytes daily, equivalency of 250,000 digital video discs (DVDs) (Pence, 2015). Most internet websites have a hidden technology, such as a cookie, web beacon, or deep packet inspection that allow for data collection (Lawrence & Weber, 2014). Although this concept can be subjective with regard to privacy concerns, most businesses and individuals freely transmit this type of information. This data is known as big data.
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- Summer '14
- Business, Data Mining, Consumer