Forum 3 RepliesBMAL 560-B03Melanie ColeLiberty University
Forum 3 Reply to Mark McIntyreBMAL 560-B03Melanie ColeLiberty UniversityMark,As John noted as well, I do appreciate you defining what e-commerce is. I agree that most businesses need to understand that e-commerce is an electronic transaction that enhances a business’s strategy that enables a global reach and allow for niche markets to grow. E-Commerce has also assisted in local communities, particularly thosefilled with artisan crafts, to develop a business that will improve their quality of life. For example, Dharavi, India, is a poverty-stricken area in Mumbai, the commercial capital ofIndia, that has used e-commerce to develop an online business to sell artisan crafts; this has led to improved quality of life of its residents (Choudhury, 2017). E-commerce enabled Dharavi to cut out manipulative middlemen to grow a sustainable business that their entire community profited from (Choudhury, 2017). This is a key impact of e-commerce.Another aspect of e-commerce you highlighted was the impact of social media, which I agree that it can impact whether a business succeeds or fails. Social media can benefit a company as it can showcase a quality product and the company’s business model (Ecommerce – Eyedo.in, 2017). To use niche markets as an example, to be highly effective, niche markets grow based on loyalty. This derived from the business developing and marketing a quality product. This is fundamental as social media allows
for in-depth market research at the user level, which can impact how a consumer views the e-commerce product and the business (Ecommerce – Eyedo.in, 2017).
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- Environmentally friendly, Dr. Fischer, Melanie Cole