AEM_240_Prelim_2_answer_key_Form_A

AEM_240_Prelim_2_answer_key_Form_A - AEM 240 Name Marketing...

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PreLim #2 FORM A Thursday, October 18, 2007 This exam consists of 2 parts 1. 33 multiple choice questions (only 30 count) 80 pts 2. Choice of 2 (only) of 3 Essays 20 pts 1 Name: ID # Marketing AEM 240 Prof. McLaughlin Costume Contest!!! Best idea for Halloween costume based on a marketing idea wins 3 extra points on the prelim! Describe how you would create your costume below:
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AEM 240 Fall 2007 Marketing Prof. McLaughlin 100 pts 1. The _________ is the unique identification number that defines an item for ordering or  inventory purposes. a. distinct stock size  b. universal product code  c. stock keeping unit  d. order quantity code                     e. independent stock code   2. Among consumer goods, advertising and wide distribution are especially important for:  3.      As explained in lecture, the growth phase of the Product Life Cycle (PLC)           typically corresponds to what position on the BCG Matrix? a. stars b. cash cows c. dogs d. problem children e. there is no relationship between the PLC and BCG Matrix 4. When Thelma got her drive-thru order at the fast-food restaurant, she thought the  employee who took her money and gave her order was cold and unfriendly.  Furthermore, the food was cold and gave her indigestion.  Every time she has the  opportunity, she says something derogatory about the restaurant because she does not  distinguish the service deliverer (the employee who prepared her food and gave it to her)  from the service (the fast-food restaurant).  Thelma is having a problem with which  unique characteristic of services?  2
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AEM 240 Fall 2007 Marketing Prof. McLaughlin 5. Heavy-duty Rayovac flashlights are sold throughout the United States.  The bulbs used  in the flashlights are manufactured by Philips, and the quantity of bulbs Philips sells is  therefore related to how many flashlights Rayovac sells.  This is an example of: 6. Mr. Clean is an antibacterial cleaning liquid for home use.  The manufacturer of Mr.  Clean believed the addition of Sparkling Apple-Scented Mr. Clean to the Mr. Clean  product line, would be:   a. seen as a discontinuous innovation.  b. viewed as new from the company's perspective because it is a                                  product line extension.  c.  viewed as a high-risk product line addition because it is new to the                        market. 
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