section-3.docx - CHAPTER 3 RESEARCH DESIGN SECONDARY AND SYNDICATED DATA FIRST TRUE\/FALSE 1 A type of research design that has as its primary objective

section-3.docx - CHAPTER 3 RESEARCH DESIGN SECONDARY AND...

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CHAPTER 3: RESEARCH DESIGN, SECONDARY AND SYNDICATED DATAFIRST: TRUE/FALSE 1.A type of research design that has as its primary objective the provision of insightinto and comprehension of the problem situation confronting the researcher iscalled causal research. F2.The objective of conclusive research is to test specific hypotheses and examinespecific relationships. T3.Exploratory research is typically less formal and structured than conclusiveresearch. T4.Compared to the collection cost of primary data, secondary data is typically lessexpensive. T5.The objective of causal research is discovery of ideas and insights. F6.Most commercial market research is descriptive in nature. T7.A cause-and-effect study is a major type of descriptive study. F8.The only classifications used for descriptive studies are in the following three categories: 1) sales, 2) consumer perception, and 3) behavior studies. F9.A type of research design involving the one-time collection of information from any given sample of population elements is called longitudinal design. F
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