Digital Content Marketing.pptx - CONTENT MARKETING Content...

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CONTENT MARKETING
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Content Marketing A MARKETING TECHNIQUE OF CREATING AND DISTRIBUTING RELEVANT AND VALUABLE CONTENT TO ATTRACT, ACQUIRE, AND ENGAGE A CLEARLY DEFINED AND UNDERSTOOD TARGET AUDIENCE – WITH THE OBJECTIVE OF DRIVING PROFITABLE CUSTOMER ACTION SOURCE: Content marketing institute
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Benefits of Content Marketing Build brand awareness Create brand preference Reach customers and potential customers at lower costs
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Content should educate first, sell second Content should help the customer, not sell to them
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What should content marketing do? Engage individuals Be based on interactions buyers have with your brand Tell a continuous story throughout the customer’s journey Fit the marketing channel Have a clear purpose and defined call-to-action Is measurable with pre-defined metrics Created with efficiency, effectiveness and quality Source: Marketo
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Defining a Content Strategy Audience What do they read
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