Mobile Marketing.pptx - Mobile Marketing Five Reasons...

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Mobile Marketing
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Five Reasons Mobile Marketing Is Becoming Even More Important 1. Time Spent On Mobile Devices Is Increasing 2. Mobile Commerce And Mobile Marketing Go Hand-In-Hand 3. Shoppers Purchase In Stores 4. Short Message Service (SMS) Open Rates Are Higher Than Email 5. Mobile Marketing Reaches A Broader Market Source: Hubspot
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SCREENS FIRST – TV SECOND – PC THIRD – MOBILE PHONE FOURTH - TABLET
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The primary function of mobile phones is communication Either through voice calls or through messages
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Location and mobile Convenience and location are essential strengths Messages shared based on user location increase chances for conversion Location based service (LBS): uses information on geographic position of a mobile device to provide a service
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Near-Field Communication allows data to be transferred over short distances This means that your mobile can be used for: Payment Personal identification Loyalty cards Membership cards Keys
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Mobile app A computer program designed to run on a mobile device such as a smartphone or tablet computer
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