Pepsi and The Pepsi Refresh Project.docx

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Running Head: PEPSI AND THE PEPSI REFRESH PROJECT . Pepsi and The Pepsi Refresh Project Student Name Institution Course Due Date 1
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PEPSI AND THE PEPSI REFRESH PROJECT . Pepsi and The Pepsi Refresh Project It is clear to understand that Pepsi had been struggling significantly before the Pepsi Refresh Project. It had recently given up it’s number one position to Coke in the sales market. Its analysts had expected a 1.5% to 3% annual decline from 2009 to 2019 for the sales of the drink. Also, Pepsi had been facing a whole lot of pressure from the obesity percentage number increase in America. Two-thirds of adults and a third of children and adolescents were already overweight or obese. The firm was taking major setbacks in terms of sales and progress. That is exactly why it required a new strategy (Avery & Norton, 2013). Yes, the Pepsi Refresh Project was a great campaign for a brand like Pepsi. It was the perfect time to launch such a project for Pepsi because the public wanted to
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