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CELCOM VISION“Celcom brand vision is about pleasing our customers andexceeding their expectation”Evaluation:It is a statement about what Celcom wants to become. It is the company’s goal toempower the customers with choices and innovative solutions that will give them greatercontrol and freedom to live it to the fullest. Celcom has a good vision which is short in onesentence, and as many managers as possible should have input in developing the statement.But their vision should reveal the type of business that Celcom engages. Their vision wasstretched the organisation’s capabilities and image of itself. It guides them, shape them, givesthem direction and purpose, and can serve as a powerful motivator for those aroundthemselves.
MISSIONCelcom’s mission is:To delight the customers.To build a profitable enterprise that maximizes investors return.To empower, develop and reward our people, to become Malaysia’s preferred employer.To build win-win relationship with all our business partners, based on mutual trust, respect and supportTo work to bridge the digital divide, to build our nation and to enhance its standing abroad.To maintain the highest levels of transparency, integrity and professionalismFrom that mission, its is clearly shows the purposes of the business on what actually theywant to achieved in their business. The mission was easily understood and allows for thegeneration and consideration of a range of feasible alternative objectives and strategieswithout unduly stifling management creativity. Together with all their stakeholders, they willmake Celcom Malaysia a premium brand. A brand that symbolizes the spirit of freedom,aspiration, confidence, dynamism, timelessness, universality and globalism. They not onlyfocusing on the profitability of the company but also concern toward customer’s satisfaction,built good relationship with their partners and enhance business market.OBJECTIVE Uncompromising IntegrityExceptional PerformanceNo.ComponentsCharacteristic Include/Not in themission statement1CustomersYes2Products or servicesYes3MarketsYes4TechnologyNo5Concern for survival, growth and profitabilityYes6PhilosophyYes7Self-conceptNo8Concern for public imageYes9Concern for employeesYes
Evaluation:Celcom’s objective was desired or specific result on what actually they plan to achievedat a specific time. The objective was specific, measurable, attainable, achievable, realistic andtime phased. For uncompromising integrity, they always doing the right thing and fulfillingpromises made to earn the trust of their stakeholders. It can be achievable through upholdingthe highest standards of lawful and ethical conduct, and in demonstrating honesty, fairnessand accountability in all of our dealings. Their objective also motivates and act as acommitment for them to achieve exceptional performance. They were always pushingthemselves to deliver benchmarked outstanding performance. They are determined to be the