CELCOM.docx - CELCOM VISION Celcom brand vision is about pleasing our customers and exceeding their expectation Evaluation It is a statement about what

CELCOM.docx - CELCOM VISION Celcom brand vision is about...

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CELCOM VISION “Celcom brand vision is about pleasing our customers and exceeding their expectation” Evaluation: It is a statement about what Celcom wants to become. It is the company’s goal to empower the customers with choices and innovative solutions that will give them greater control and freedom to live it to the fullest. Celcom has a good vision which is short in one sentence, and as many managers as possible should have input in developing the statement. But their vision should reveal the type of business that Celcom engages. Their vision was stretched the organisation’s capabilities and image of itself. It guides them, shape them, gives them direction and purpose, and can serve as a powerful motivator for those around themselves.
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MISSION Celcom’s mission is: To delight the customers. To build a profitable enterprise that maximizes investors return. To empower, develop and reward our people, to become Malaysia’s preferred employer. To build win-win relationship with all our business partners, based on mutual trust, respect and support To work to bridge the digital divide, to build our nation and to enhance its standing abroad. To maintain the highest levels of transparency, integrity and professionalism From that mission, its is clearly shows the purposes of the business on what actually they want to achieved in their business. The mission was easily understood and allows for the generation and consideration of a range of feasible alternative objectives and strategies without unduly stifling management creativity. Together with all their stakeholders, they will make Celcom Malaysia a premium brand. A brand that symbolizes the spirit of freedom, aspiration, confidence, dynamism, timelessness, universality and globalism. They not only focusing on the profitability of the company but also concern toward customer’s satisfaction, built good relationship with their partners and enhance business market. OBJECTIVE Uncompromising Integrity Exceptional Performance No. Components Characteristic Include/Not in the mission statement 1 Customers Yes 2 Products or services Yes 3 Markets Yes 4 Technology No 5 Concern for survival, growth and profitability Yes 6 Philosophy Yes 7 Self-concept No 8 Concern for public image Yes 9 Concern for employees Yes
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Evaluation: Celcom’s objective was desired or specific result on what actually they plan to achieved at a specific time. The objective was specific, measurable, attainable, achievable, realistic and time phased. For uncompromising integrity, they always doing the right thing and fulfilling promises made to earn the trust of their stakeholders. It can be achievable through upholding the highest standards of lawful and ethical conduct, and in demonstrating honesty, fairness and accountability in all of our dealings. Their objective also motivates and act as a commitment for them to achieve exceptional performance. They were always pushing themselves to deliver benchmarked outstanding performance. They are determined to be the
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  • Fall '10
  • Verduzco
  • Financial Ratio, Celcom

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