Netflix_in_2011_Assignment.docx - Malki Course BUS632 Date...

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Malki Course: BUS632 Date: 09/22/2015 Netflix in 2011 Porter five forces analysis framework is used in analyzing the level of competition in a given industry as well as in business strategy development. The framework provides five forces that determine the competitiveness of the industry and consequently the attractiveness of a given industry. Attractiveness has a positive significance on the profitability of the company. This paper uses the Porter’s five frameworks to analyze the performance of Netflix Company. Netflix Company is a global internet TV network. It remains a very innovative company. With this, the company realized incredible performance to an extent of winning the business award of the year in 2011. However, the company was faced with plenty of challenges of late. The industry was flooded with retail outlets meaning an alteration of the business operation would cause a dwindling performance of the company. The company would be at risk of losing its business to the competitors. The threat of losing its business to other businesses was also live

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