MINDTAP CHAPTER 10.1.pdf - Aplia Student Question 11(39...

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Unformatted text preview: Aplia: Student Question 5/12/18, 11(39 AM < Back to Assignment Attempts: 2.8 2.5 1.8 Do No Harm: 2.8 / 3 1. Understanding Business Proposals Both large and small companies use proposals to solicit or place competitive bids on projects. Proposals that are written for internal use often resemble justification or recommendation reports . Points: Explanation: 1/1 Close Explanation Proposals are persuasive written offers to solve problems, provide services, or sell products. While internal proposals may take the form of justification or recommendation reports, most proposals are external and are a critical means of selling services or products that generate income. Are most proposals solicited or unsolicited? Unsolicited Solicited Points: Explanation: 0/1 Close Explanation External proposals fall into two categories: solicited and unsolicited. Most proposals are solicited through a request for proposal (RFP) posted by an organization that needs a specific product or service. Read the scenario, and answer the question. Your family owns a small construction company, CopperBuild, that builds custom homes for an upscale architectural firm. Your two cousins recently joined the family business, and CopperBuild has decided to expand into the commercial building market. Your uncle and cousins are preparing a proposal bid for a small shopping center on the west side of town. What should you remind your cousins about as they prepare the proposal bid? Check all that apply. Avoid mere mechanical descriptions. Emphasize the benefits to the recipient. Detail your expertise and accomplishments. Provide only mechanical descriptions and details. https://aplia.apps.ng.cengage.com/af/servlet/quiz?quiz_action=ta…-0012&ck=m_1526149562336_0AAA6BD30161B66F5EE4BF070000&attempt=3 Page 1 of 2 Aplia: Student Question 5/12/18, 11(39 AM Points: Explanation: 0.75 / 1 Close Explanation Proposals should be easy for the reader to understand and respond to. Because proposals are sales presentations, they should be written in a persuasive style that emphasizes benefits and underscores the vendor’s expertise rather than merely providing mechanical descriptions and details. Try Another Version Continue https://aplia.apps.ng.cengage.com/af/servlet/quiz?quiz_action=ta…-0012&ck=m_1526149562336_0AAA6BD30161B66F5EE4BF070000&attempt=3 Page 2 of 2...
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